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our journey
Our story began with a shared belief: the automotive industry is ready for something better. Better support. Better training. Better partners. That belief turned into Optum Dealer Solutions—a full-service performance agency created by dealers, for dealers.
We’ve been in your shoes, and we understand how every department in the store operates, where friction lives, and what tools actually move the needle. Our mission is to provide modern, measurable solutions that solve real problems—boosting profitability, streamlining operations, and building lifelong customer relationships.
We hold ourselves to a higher standard because we know that in this business, trust is everything. Integrity is our foundation, and when we say we’re here to support your store, we mean it. We listen first, act second, and tailor every program to match your dealership’s specific goals and needs.
By embracing technology, hands-on support, and continuous education, we help dealerships across the country modernize without losing their personal touch. With Optum, you're not just buying a service—you're gaining a team that’s invested in your long-term success.
our values
At Optum Dealer Solutions, our values aren’t just words on a page—they guide every decision we make and every partnership we build.
Integrity is the foundation of everything we do. We believe in doing the right thing, even when no one’s watching, and earning trust through transparency and follow-through.
We put People first—our clients, our team, and the customers you serve. Relationships matter, and we’re committed to creating lasting impact for the people behind the numbers.
Velocity drives our approach. The automotive industry moves fast, and so do we. We act quickly, execute efficiently, and deliver real results without the red tape.
Flexibility is in our DNA. No two dealerships are the same, and we pride ourselves on customizing solutions that align with your goals, your team, and your market.
And above all, we lead with Vision. We don’t just react to change—we anticipate it. Our focus is on the future of automotive, giving you the tools to stay ahead, adapt, and thrive.
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Integrity
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People
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Velocity
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Flexibility
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Vision
our team
Joe Krivanek
Head of Business and Administration
Joe oversees the systems, services, and strategies that keep Optum running seamlessly. With a strong operational background and a focus on flawless execution, he turns big-picture goals into real-world results, ensuring our dealer partners receive reliable, top-tier support at every step.
Dan Mason
Head of Sales, Growth & Training
Dan leads the charge in building and expanding Optum’s network of product providers and strategic partnerships. With a keen eye for opportunity and a talent for forging strong alliances, he ensures our dealer partners have access to the most competitive products and resources in the industry.
Madison Coulter
Head of Operations and Marketing
Madison drives Optum’s branding, strategy, and communications, shaping the company’s expanding national presence. With expertise in digital marketing and partner strategy, she delivers creative, scalable solutions that help dealerships grow with purpose and stay ahead of industry trends.
us in numbers
50+
Years of combined experience in the automotive and F&I industry
100+
Rooftops supported by our leadership team in past roles
4
Co-founders with expertise across dealership ops, training, and product strategy
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Layers of corporate red tape—we move fast and put dealers first
join the team
We’re not your typical corporate agency—and we don’t want to be.
At Optum Dealer Solutions, we believe that the only way to build something innovative is to build a team that’s free to be themselves. We’ve seen the shift happening across industries, and we’re running with it. No robotic scripts. No fake professionalism. Just real people, bringing their talent, personality, and ideas to the table every day.
We show up with passion, work hard, and stay sharp—but we do it in a culture that values individuality, autonomy, and authenticity. If you're tired of feeling like you have to "turn it on" for work, and you're ready to be part of something meaningful where your ideas matter, we want to hear from you.
If you’re an expert in the automotive space—or driven to become one—reach out.
Send your resume to madison@optumdealersolutions.com and let’s start the conversation.